Lord Sugar takes government apprentice recruitment role.

‘Lord Sugar has accepted a second “enterprise tsar” role to encourage more young people onto apprenticeships — but this time under a Conservative government.

The wealthy entrepreneur and television star was knighted in 2000 and served as the previous Labour government’s enterprise champion in 2009, under then-Prime Minister Gordon Brown.

However, it was announced last May that he had quit the Labour party because of its “negative business policies and the general anti-enterprise concepts” under Ed Miliband’s leadership.

The Conservative government has now announced that he will serve as its “enterprise tsar”.

A spokesperson said: “As well as championing enterprise and apprenticeships among young people, he will encourage businesses to take on apprentices themselves.” – FE Week
‘Sugar said: “I’m delighted to be taking on this challenge. I’ll be travelling the length and breadth of this country to tell young people why apprenticeships are a great way for them to build their skills – and talking about the opportunities for starting their own business, hopefully instilling some entrepreneurial spirit.”

Nick Boles, the skills minister, said: “We want every young person in Britain to get on and build a great life for themselves, whether it’s by starting an apprenticeship or setting up their own business. Lord Sugar has huge credibility among young people and I am delighted that he has agreed to help the government bang the drum for apprenticeships and enterprise.”

Sugar is most famous for being the frontman of the BBC’s The Apprentice, in which aspiring entrepreneurs compete to be granted investment in their business idea.’ - Guardian

 

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