NAEA and ARLA to come together as Propertymark.

‘The National Association of Estate Agents is rebranding to Propertymark NAEA and the Association of Residential Letting Agents is to be known in future as Propertymark ARLA as the organisations seek to offer a more consumer-friendly face.

The rebranding, revealed by the National Federation of Property Professionals, is because of what it describes as a need for its estate agency and lettings agency bodies to respond to a fast-changing world where consumers are online to exchange information, review and judge the quality of services and products they are planning to buy. 

“Consumers are so inundated with information and messages from countless sources and channels, that being relevant and distinct is at the heart of what brands need to achieve. The fewer voices competing for awareness and recognition the better” says NFOPP.’ – Estate Agent Today

 

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