‘Closing the skills gap in the North East’s creative industries - which contribute £866m and 8,000 jobs to the regional economy - will be the focus of a free event hosted by Creative Newcastle later this week.
The event on Thursday has been organized by the Institute of Practitioners in Advertising (IPA), Creative England and other creative and digital organisations and companies from across the city region including Digital Union, the LEP, Tech North and Newcastle City Council.
The event, which has been scheduled during National Apprenticeship Week, aims to tackle the lack of awareness by highlighting the success of the industry nationally and internationally and discussing how to overcome the dual problems of closing the skills gap and preventing the ‘brain drain’ of the city’s best talent to London and other European capital cities.
Among the speakers at the event will be Ben Quigley, CEO of creative agency everything different and chair of Creative Newcastle, who said: “It is a classic case of the cobbler’s children syndrome, an industry founded on creativity and promotion is the worst at self promotion but this has to stop for the good of the sector and for the economic growth of the region.
“One of the major barriers to growth in the creative sector is lack of awareness.”’ – Newcastle Chronicle