What influences alumni to recommend their universities?

‘While access to information online and access to academic support are predictably the most influential variables, the other results show, perhaps surprisingly, that it’s the work that universities do in advance of undergraduates starting courses that has the biggest influence on overall perceptions of experience.

Survey respondents also voiced their opinions on university payments. The research showed that payment processes play a significant part in the student experience, and as such can influence institutional reputation.

When asked this year to choose their preferred method of payment for services and fees to a university, 76 per cent of respondents in both 2015 and 2016 said online (via web or mobile app).

In addition, the 2016 results revealed that 35 per cent of students would tell friends and family if they felt they had received an unsatisfactory or bad experience when making payments to their university. This is up from just over a quarter (28 per cent) in the previous year.’ – Times Higher Education

 

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