Brand challenges stigma for business employing ex-offenders.

‘The Brewbird business was set up to challenge preconceptions about ex-offenders and give them the confidence to step back into society while providing them with an employable skill that is in demand.

In practical terms the brand needed to raise the profile of Brewbird and tell its story clearly and directly to change minds and challenge stigma, according to Spencer du Bois creative director Claire Biscard.

 “The branding and cheeky attitude of the Brewbird character captures this spirit and energy. It’s helping to tell their story, change minds, challenge stigma and sell coffee with a conscience,” says Biscard.’ – Design Week

 

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